SpaceEase Coworking -Focus Zone
Visual protection, comfortable, focus on work in the coworking public space for visual privacy dependent users
Trend
Workstyle trend
As insights showed, remote work and hybrid work are going to be huge future deals as a regular lifestyle of people. Coworking space market is going to grow significantly in the next 10 years to match with the future work style.
Research Work Overview
Secondary and First hand research analysis
Insight 1: People don't like loneliness
People love to get social connections and opportunities at coworking space rather than alone at home.
Insight 2: Important things at work
What people value and are comfortable with by nature
SWOT Analysis of General Coworking Market
Common coworking spaces provide great networking environment but have serious issues with privacy concern when people want to work
The user groups
Core trait and demand
The problem
People like Sam feel uncomfortable working in public areas
The open areas don't give people visual privacy, many of them cannot fully focus when being exposed to the public and many visual distractions happen at the same time.
ERRC Analysis:
To bring better visual privacy, should create
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Secured Work Pods
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Privacy centric feature
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Exclusive private area
Existing space solutions
provides visual privacy with compromises
Design Tactic: Balance privacy and comfort by frosted acrylic
Private yet feel the environment
The use of frosted/obscure acrylic gives users enough visual privacy that others won't see the person and object clearly. Users will still have a perception of the outside environment and feel comfortable.
Solution: Focus Zone
Let privacy dependent users focus, stay longer, yet connected
Users will still have a perception of the outside environment with the acrylic panels on the side and left front corner. Natural light comes in and eliminates the sense of depression, inviting users to stay focused and stay longer. People will see which seat is occupied instead of trying to check intentionally. It is expected to be put against the wall and have arrays of them.
Customize to fit different potential interior layouts
The design is so clean, that every detail and part becomes an abstract decorative element. The metal frames and acrylic panels form an elegant contrast that emphasizes the outline of the space, giving it strong sense of presence. The table fits into the CNC groove on the side panels and is bonded together without extra fastening parts and the blurred abstract image makes it iconic. The panel composition can be customized to fit different layouts at planning stage.
Social Value
SpaceEase, positioned as a potential partner for existing coworking brands, aims to create more privacy-inclusive and productivity-friendly spaces. This partnership could attract more loyal customers and deepen brand connections. In the long term, offering a superior workspace is expected to attract more individual and corporate clients. As remote and hybrid work models become more prevalent, the coworking space market is set to grow significantly. Improved coworking environments will not only boost productivity and creativity but also reduce the need for traditional office spaces, leading to less material, workforce, and energy waste.
